The King Abdulaziz Center for World Culture (Ithra)—which translates to “enrichment” in Arabic—was established as part of Saudi Aramco’s ambitious vision for the public. Ithra stands as the premier cultural and creative hub in the Kingdom, dedicated to talent development and fostering cross-cultural experiences. Since its launch in 2018, each attraction at Ithra acts as a portal to global experiences, celebrating human potential and nurturing creativity.

The center is built on the pillars of culture, creativity, community, art, and knowledge. With its innovative platforms and foundational principles, Ithra consistently provides engaging workshops, performances, and events.